He created the FDN Certification Course, which has trained over 4,000 graduates across 50 countries, making it one of the most respected and far-reaching health coaching programs in the world. Reed serves on the advisory boards of the American Natural Wellness Coaches Board and the American Association of Natural Wellness Coaches. His methodology teaches practitioners to go upstream and identify the root causes of dysfunction rather than simply managing symptoms, helping both clients and health professionals achieve lasting, measurable results.